📌 Demonstration Case Study

This case study was built as a capability demonstration for Creative Planning's February 2026 pitch meeting. The system architecture, timeline, and outcomes represent a realistic engagement model—but this is a proposed project, not a completed engagement. View the live demo at meridian.athenamade.co.

Demonstration Case Study / Creative Planning

Fortune 500 wealth management firm: from fragmented planning to a revenue-driving client journey

This demonstrates how Ghost would approach a top-tier wealth management modernization project—moving from strategy to pilot in nine weeks with AI-native delivery that ties execution directly to retention and wallet-share outcomes.

Problem

Planning conversations varied heavily by advisor, critical client signals were trapped across disconnected systems, and the compliance review process forced expensive handoffs. Leadership had strategic intent, but no delivery model that could create consistency at enterprise scale without adding headcount.

Approach

Ghost built a compliance-aware creative planning system: standardized planning narratives, AI-assisted meeting prep, and risk-guardrailed response templates. Every workflow was tied to measurable KPIs and shipped in fixed milestones with executive readouts each week.

Outcome

The pilot program materially improved planning consistency, advisor productivity, and executive confidence. Most importantly, the client experience shifted from transactional account reviews to proactive goal-based planning sessions that protected high-value relationships and unlocked expansion conversations.

42%

increase in client planning session completion

31%

faster turnaround from intake to advisor-ready plan

$14.2M

projected annualized retention-protection impact

9 weeks

from kickoff to production pilot

Timeline

Weeks 1-2

Executive alignment, KPI baseline, and channel workflow mapping.

Weeks 3-4

Narrative and journey architecture drafted for advisor and client touchpoints.

Weeks 5-7

AI-assisted planning flows, governance rules, and compliance patterns implemented.

Weeks 8-9

Pilot launch across three regional teams with instrumentation and coaching playbooks.

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