Ghost Consulting - Creative Brief Template

1) Business Objective
- Primary outcome target:
- KPI baseline:
- KPI target by milestone:

2) Audience + Segment Focus
- Priority segments:
- Trigger moments:
- High-value journey stages:

3) Core Narrative
- Strategic message:
- Supporting proof points:
- Compliance-sensitive language constraints:

4) Delivery Requirements
- Channels in scope:
- Required data signals:
- Stakeholders and approval path:

5) Timeline + Success Criteria
- Milestone dates:
- Leading indicators:
- Exit criteria: